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Berger, Paul D.; Holtzmann, Eithan Using the analytic hierarchy process for direct marketing decision variable optimization. (English) Zbl 0923.90098 Ind. Math. 47, No. 2, 69-84 (1997). MSC: 90B60 90B50 PDFBibTeX XMLCite \textit{P. D. Berger} and \textit{E. Holtzmann}, Ind. Math. 47, No. 2, 69--84 (1997; Zbl 0923.90098)
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