Baier, Daniel; Frost, Sarah Relating brand confusion to ad similarities and brand strengths through image data analysis and classification. (English) Zbl 1414.62495 Adv. Data Anal. Classif., ADAC 12, No. 1, 155-171 (2018). MSC: 62P20 62H30 62H35 PDF BibTeX XML Cite \textit{D. Baier} and \textit{S. Frost}, Adv. Data Anal. Classif., ADAC 12, No. 1, 155--171 (2018; Zbl 1414.62495) Full Text: DOI OpenURL
Baier, Daniel; Daniel, Ines; Frost, Sarah; Naundorf, Robert Image data analysis and classification in marketing. (English) Zbl 1256.62003 Adv. Data Anal. Classif., ADAC 6, No. 4, 253-276 (2012). MSC: 62-07 90B60 62-04 62H30 62H35 65C60 PDF BibTeX XML Cite \textit{D. Baier} et al., Adv. Data Anal. Classif., ADAC 6, No. 4, 253--276 (2012; Zbl 1256.62003) Full Text: DOI OpenURL
Baier, Daniel (ed.); Decker, Reinhold (ed.) Special issue on data analysis and classification in marketing – preface by the guest editors. (English) Zbl 1306.00032 Adv. Data Anal. Classif., ADAC 6, No. 4, 249-251 (2012). MSC: 00B15 62-06 62P20 90B60 PDF BibTeX XML Cite \textit{D. Baier} (ed.) and \textit{R. Decker} (ed.), Adv. Data Anal. Classif., ADAC 6, No. 4, 249--251 (2012; Zbl 1306.00032) Full Text: DOI OpenURL