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REBUS-PLS: A response-based procedure for detecting unit segments in PLS path modelling. (English) Zbl 1199.90018

In this paper the authors focus on techniques for detecting unit segments uniquely in a partial least squares path modelling (PLS-PM) framework. A new response-based approach for capturing unit heterogeneity in PLS structural equation modelling is proposed: response-based procedure for detecting unit segments in PLS-PN (REBUS-PLS). This approach shows a number of interesting features as compared with existing response-based clustering techniques in a PLS-PM framework, such as finite-mixture PLS and PLS typological path modelling. REBUS-PLS is distribution-free coherently with PLS basic principles and accounts for heterogeneity in both the structural and the measurement models.

MSC:

90B50 Management decision making, including multiple objectives

Software:

XLStat
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