Wang, Zhaoming; Ling, Yonghui A static negotiation model of electronic commerce. (English) Zbl 1394.91150 Int. J. Nonlinear Sci. 5, No. 1, 43-50 (2008). Summary: To implement trade-off in automated negotiations is an important aspect of the development of electronic commerce. A precondition for this requires one to establish a negotiation model. Using fuzzy set theory and game theory, this paper puts forward such a strategy model for trade negotiations. In this model, firstly we complete the normalization for the weight vectors and payoff matrix of goals; secondly we process the negotiation problem of multi-goals; and lastly we gain the optimum order in strategy sets during the process of negotiations. Furthermore, after discussing the negotiation mechanism based on a third party, a necessary condition is obtained for sustaining the negotiations and the trade completion. MSC: 91B24 Microeconomic theory (price theory and economic markets) 91A12 Cooperative games PDF BibTeX XML Cite \textit{Z. Wang} and \textit{Y. Ling}, Int. J. Nonlinear Sci. 5, No. 1, 43--50 (2008; Zbl 1394.91150)