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A static negotiation model of electronic commerce. (English) Zbl 1394.91150
Summary: To implement trade-off in automated negotiations is an important aspect of the development of electronic commerce. A precondition for this requires one to establish a negotiation model. Using fuzzy set theory and game theory, this paper puts forward such a strategy model for trade negotiations. In this model, firstly we complete the normalization for the weight vectors and payoff matrix of goals; secondly we process the negotiation problem of multi-goals; and lastly we gain the optimum order in strategy sets during the process of negotiations. Furthermore, after discussing the negotiation mechanism based on a third party, a necessary condition is obtained for sustaining the negotiations and the trade completion.
91B24 Microeconomic theory (price theory and economic markets)
91A12 Cooperative games